Restructure your campaigns.

Grouping your keywords in closely related families is the first step to Quality Score optimization.

See structure problems at a glance

Instantly see how many ad groups have structure problems in a campaign.

Google ads structure problems

Fix them in a few steps

Restructure entire campaigns in an intuitive interface.

Google Ads Regrouper
With SMAGs (Recommended)

Single match type ad groups

Stop match types from competing with each other with single match type ad groups.

Single Match Type Adgroups

Single keyword ad groups

Go granular by chosing single keyword ad groups that will allow you to write hyper focused ads.

Single Keyword Adgroups (SKAGs)

Choose your settings

You can change how your ad groups are created by making them tighter or less.

Regrouper Settings


The regrouper uses Google's machine learning technology to group keywords by search intent and in highly related families.

Try it free for 14 days

... I have a question regarding this new feature I see called adgroup regrouping. I tried it and got quite interesting results that improved campaign I had on average at 3.1 QS up to 7 right away. I had managed to improve CTR for those keywords from 2% up to 10% but for some reason QS didn't change much so I decided to try this regrouping and the results quite surprised me...” Mārtiņš Kažemaks, CEO at Top Media